Nitchevo by Parfums Nitchevo: launched in 1972 in association with Juvena. In Australia in 1974. Nitchevo is a Russian word which translates to English to mean "It doesn't matter."
The inspiration was conceived during a visit to Leningrad of the Princess Isabelle de Broglie, who says she has tried to recapture "the splendid nobility of by-gone days" in the perfume.
Launch party was held at the Russian-styled cabaret restaurant "Café russe Reginskaïa", operated by Impresaria Régine Zylberberg, of Paris on October 18, 1972, attended by Ratna Sari Dewi Soekarno, Princess Soraya of Iran and Paul-Louis Weiller. Guests were entertained by musicians strolling around with gypsy violins and Russian singers.
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Princess Soraya of Iran and Paul-Louis Weiller arriving at Reginskaia, Paris, for release of new perfume "Nitchevo", 18 October 1972.
Ratna Sari Dewi Soekarno arriving at Reginskaia for the release of the new perfume "Nitchevo", 18 October 1972
Fragrance Composition:
fresh-mossy chypre fragrance for women. It starts with a dry, fresh top, followed by a narcotic floral heart, resting on a warm, woody, mossy base. The perfume was based on heady, extravagant Tsarist Russia.
It is packaged in "onion dome" topped bottles reminiscent of old Moscow, and sold from $15.95 to $32.95, with the eau parfumee from $8.50. Bottles for perfume and toilet water from a range of cosmetics. The caps in matte black plastic are designed in imitation of the "onion domes," bulbous towers of Russian churches. The name "Nitchevo" means "Nothing“ in Russian .
- Top notes: armoise, bergamot, aldehyde, coriander, gardenia
- Middle notes: jasmine, rose, orris, carnation, narcissus
- Base notes: patchouli, amber, vetiver, castoreum, leather, oakmoss, musk
Bottles:
Fate of the Fragrance:
Discontinued, date unknown. I did not find any advertisements for the fragrance after 1982.