Caesars Woman by Caesars World: launched in 1988, to evoke the elegance and luxury of life in Ancient Rome.
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The Caesars World fragrances for men and women were developed by Jim Roth and David Horner (who authored the infamous Giorgio perfume) after hundreds of samples were tested under the auspices of the Caesars World company merchandising subsidiary which operates casinos.
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Philip Sobel, Caesars World merchandising president stated that "The Caesars name is probably our most valuable asset, yet our most underutilized asset. Caesars is known internationally. Fragrance was the most natural extension of what you think about when you think resort destination." He emphasized that lifestyle, glamour and opulence, not the gaming environment, is conjured up when properties such as Caesars Palace are mentioned.
The launch party for their introduction was lavish: the scents were brought into the room in a chariot led by gladiators, soldiers and goddesses. For the added touch, they intended to turn loose 25 doves whose wings were dipped in the fragrance (which is how the Romans were said to have freshened the air). But the doves refused to fly, according to the consultant who helped develop the scent, "They (the doves) weren't in the mood."
The fragrances were originally exclusively available through retail stores located at the Caesars World resorts or direct mail orders. However, retailers who got a sampling of the fragrances made a fuss and wanted them in their stores too. Soon Broadway department stores in Southern California and others would proudly offer the fragrances. The pure parfum was only available in two sizes: one ounce and quarter ounce. The one ounce bottle of the women's parfum retail for $160. The quarter size retailed for $55.
Fragrance Composition:
It is classified as a soft, spicy white floral fragrance that summons all the elegance and luxury of life in the Ancient Rome.
- Top notes: orange blossom, bergamot, rose and Egyptian jasmine
- Middle notes: tuberose, geranium, lily-of-the-valley, iris and mimosa
- Base notes: patchouli, Mysore sandalwood and Tibetan musk
Bottle:
The pure parfum bottle is gorgeous, made by Pochet et du Courval up of clear and frosted French crystal and finished off with a heavy crystal stopper. A gilt metal Caesar coin tied onto the golden threads wrapped around the neck completes the luxurious look. The bottles used for the Extravagant Cologne Spray" are a modified version of the parfum bottle, except they are not frosted, and they have goldtone caps.
Fate of the Fragrance:
As far as I know, the fragrance has been discontinued for several years. Old stock can still be found at online retailers. Other than miniature perfume bottles, the parfum is the hardest to find.