In 1924, the launch of "Le Lys Noir" by Isabey occurred against the backdrop of the Roaring Twenties, a period marked by cultural dynamism, artistic innovation, and changing societal norms. This era was characterized by a fascination with luxury, sophistication, and a desire for new experiences, encapsulated in the burgeoning popularity of jazz, Art Deco aesthetics, and the rise of the modern woman.
The name "Le Lys Noir" (The Black Lily) chosen by Isabey holds rich symbolism and intrigue. The black lily, though not a natural flower, evokes a mysterious and exotic allure. In perfumery, naming a fragrance after a flower that doesn't exist in nature allows for artistic freedom to evoke specific imagery and emotions. The term "noir" (black) adds a layer of depth and contrast, suggesting a fragrance that is dark, intense, and perhaps enigmatic.
"Le Lys Noir" would have resonated with individuals seeking sophistication and drama in their perfumes. Those drawn to the name would likely expect a fragrance that is bold, sensual, and unconventional, aligning with the avant-garde spirit of the time. The perfume's allure would appeal to individuals who appreciate luxury and exclusivity, as well as those intrigued by the symbolic power of a black lily.
Symbolically, a "black lily" could represent many things: mystery, elegance, and even a touch of danger or seduction. In literature and art, black flowers often symbolize rebellion against norms or an embrace of the unknown. By using the term "noir" for a flower, Isabey enhances the fragrance's allure, suggesting a juxtaposition of innocence (the lily) with darkness and sophistication.
While there isn't a natural flower known as a black lily, the term allows for creative interpretation in perfumery. It invites the imagination to conjure images of a rare and exotic bloom with deep, velvety petals, emitting a fragrance that is both alluring and complex.
The name "Le Lys Noir" evokes a range of images and feelings: from the elegance and purity associated with the lily to the mystery and intensity suggested by its black hue. It promises a fragrance experience that is not only sensorially rich but also emotionally evocative, capturing the essence of an era defined by its pursuit of glamour and intrigue.
Fragrance Composition:
- Top notes: orange, acacia, narcissus, neroli, jonquil, hyacinth, lily of the valley
- Middle notes: tuberose, violet, orange blossom, rose, heliotrope, ylang ylang, cardamom, jasmine, Florentine iris
- Base notes: rosewood, ambergris, Tonkin musk, styrax, vanilla, civet, benzoin, tonka bean
Scent Story:
Bottles:
Julien Viard Bottle:
Bottle by Rene Lalique:
Black Crystal Flacon:
Fate of the Fragrance:
2014 Reformulation & Relaunch:
Fragrance Composition:
- Top note: pepper
- Middle notes: tuberose, narcissus, lily and heliotrope
- Base notes: sandalwood, patchouli, musk and ebony
"The StoryIn 1924, the first edition of Lys Noir was presented in a magnificent bottle and coffret conceived by the renowned designer, Julien Viard and the famous Sorys House. Lys Noir is one of the first of Isabey’s fragrances such as Gardenia, La Route d’Emeraude, Le Mimosa… creating the prestige of the brand. Lys Noir has been redesigned first in 2014 and now in 2017 while keeping the emblematic art-deco codes of the brand. Lys Noir is a mysterious, desirable fragrance dedicated to elegant women with glamorous style and charm, leaving an unforgettable trail wherever she passes.
The Fragrance
As a ‘femme du monde’ signature, Lys Noir affirms its style through an elegant Clair-obscure around the opulent and captivating scent of Lily. Stirred up by notes of Black Pepper, Lys Noir develops its voluptuous trail through narcotic flowers: Tuberose and Narcissus imprint their spicy animal facets on this mysterious aura. In the dry down, Patchouli expands its dark attractive power playing between Ebony wood and a milky Sandalwood accord. This forbidden game softly wrapped by a musky veil."
Scent Profile:
- Top notes: gardenia, geranium, bergamot
- Middle notes: jasmine, neroli, vanilla, heliotrope
- Base notes: musk, amber, woodsy notes
- Sweet and Musky: Both fragrances share a sweet and musky quality, creating a warm and inviting aura that is perfect for cozying up in cashmere and soft fabrics.
- Heliotrope Accord: The cherry pie scent of heliotrope is evident in both perfumes, adding a delightful and comforting sweetness to the overall composition.
- Opulent Florals: While Le Lys Noir features tuberose as a prominent floral note, JuJu showcases gardenia. Both gardenia and tuberose are full-bodied and opulent, contributing to the richness and complexity of the fragrances.
- Woodsy, Musky Base: Both fragrances share a woodsy, musky base that adds depth and sophistication to the scent profile, providing a beautiful foundation for the floral and sweet notes to shine.
- Complexity: Le Lys Noir is described as sweeter and more complex, offering a multi-faceted olfactory experience with its intricate blend of notes. JuJu, on the other hand, is noted to be muskier and softer, perhaps with a simpler composition.
- Key Notes: While both fragrances share some common notes such as heliotrope and musk, Le Lys Noir features tuberose, sandalwood, patchouli, and ebony as key notes, whereas JuJu highlights gardenia, jasmine, vanilla, and amber.
Bottle:
- Top Notes: Broom absolute, black lily, black pepper create an intriguing and captivating opening.
- Middle Notes: Ylang ylang essence, tuberose essence, jasmine essence contribute to the floral richness and opulence of the fragrance.
- Base Notes: Amber, vanilla, incense, sandalwood essence, cashmere wood provide a warm and sensual foundation, leaving a lasting impression.