Hanae Mori by Shiseido: launched in 1968. The eponymous Japanese fashion designer's first fragrance, pronounced HAN-eye MORE -y.
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So what does it smell like? It is classified as a fresh floral fragrance for women. It starts with a fresh flowery top, followed by a soft floral heart, layered over a powdery base. The scent is verdant and aromatic blend of delicate blossoms of rose and jasmine, mimosa, carnation and lily of the valley.
Hanae Mori represents the Japanese taste for scents which are delicate and as close to nature as possible.
Fragrance Composition:
So what does it smell like? It is classified as a fresh floral fragrance for women. It starts with a fresh flowery top, followed by a soft floral heart, layered over a powdery base. The scent is verdant and aromatic blend of delicate blossoms of rose and jasmine, mimosa, carnation and lily of the valley.
- Top notes: bergamot, lemon, rosewood, aldehyde, mimosa, spice oils
- Middle notes: carnation, rose, clove buds, ylang ylang, lily of the valley, jasmine, orris, orchid
- Base notes: sandalwood, musk, cedar, oakmoss, civet, benzoin
Bottles:
Much of the charm of Hanae Mori's perfume is the box, neatly covered in Japanese floral silk and opened with the flick of a little bone peg, echoing the designer's soft, feminine style.
Mademoiselle, 1969:
"Shiseido names it after Hanae Mori, Japan's designing woman, and puts it out in an aerosol'd Eau de cologne, among other scented things. 2 oz., $12.00."
Harper's Bazaar, 1970:
"This indispensable traveling companion for any woman en route to Japan may be purchased for $1 at Bergdorf's cosmetic counter where you will also find one of the most fascinating fragrances ever created, Shiseido's Hanae Mori perfume."
Harper's Bazaar, 1970:
"The Gentle Art of Japan as interpreted by Hanae Mori, exclusive in our Plaza Collections, Fourth Floor. The mystique of the Orient captured in Shiseido's Hanae Mori fragrance, in Beauty at Bergdorf's, Street Floor."
New York Magazine, 1976:
"Hanae Mori. Wear an original Hanae Mori for $12.50. Her fragrance, in cologne spray. Also in cologne, $20. Perfume, $70 an ounce. A large bar of soap $7.50; 3 small ones for $10."
- 1 oz Parfum
- 1/2 oz Parfum
- 3.25 oz Eau de Cologne Pure Mist Spray
- 2 oz Aerosol Eau de Cologne Spray
- Soap
Fate of the Fragrance:
Discontinued, date unknown.
In 1995, she relaunched the Hanae Mori Fragrance in association with Shiseido and Cosmetique et Parfum International, France. The original fragrance was reformulated by Bernard Ellena to appeal to modern tastes and introduced under the brand name Hanae Mori.
It is classified as an oriental fragrance for women.
- Top notes: black currant, French wild strawberry, blackberry, blueberry
- Middle notes: rose, ylang ylang, peony, jasmine
- Base notes: sandalwood, Virginia cedar, Brazilian rosewood, Hawaiian almond tree
The new bottle's glass top was designed to resemble the folded wings of a butterfly.