Tribu by Benetton: launched in 1993. Created by perfumer and fragrance consultant Geraldine O'Keefe.
From Benetton:
"TRIBÙ – UNITED COLORS OF BENETTON
This is the true story about the round planet EARTH. The story about the adventures of the people who live there, about the cities that arise there and the rivers that flow. The story about the sound of flowers, dancing and youth; the color of human emotions which are the same everywhere. This is the story of TRIBÙ.
The Thet festival in Hanoi, an evening at the opera in Paris, the Oscar-ceremony in Los Angeles or the wedding of a young girl in a small village in Africa. Not a moment goes by without a ritual taking place in the world. Every ceremony illustrates the diversity and the kinship between people around the world.
TRIBÙ – A PROOF OF KINSHIP
The ability to smell is present in all tribes and also experiencing certain scents is universal: the rose is appreciated everywhere in the world; jasmine grows in China as well as Egypt. And wherever we are in the world, we always give flowers to those we love.
TRIBÙ UNITES OUR EMOTIONS – A PERFUME, OBTAINED FROM NATURE
The Perfume – Even at the end of the horizon, till the farthest regions, heaven and earth exist, sun and moon, flowers, trees and tasteful fruit for our children. There is no place for "fake" because natural beauty knows no boundaries. Therefore Tribù exists only of authentic elements, such as flowers, fruit, berries and natural oils, derived from all continents. The meaning of our planet is expressed in this natural perfume. No chemicals are used and the products are not tested on animals."
Fragrance Composition:
So what does it smell like? It is classified as a floral fragrance for women.
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- Top notes: Egyptian violet leaf, Sicilian mandarin, French black currant, Iranian galbanum
- Middle notes: Bulgarian rose, geranium, Moroccan jasmine, Comoran ylang-ylang and Egyptian chamomile
- Base notes: Brazilian tonka bean, Indian sandalwood, Haitian vetiver, Balkan oakmoss, Thai benzoin
From Benetton:
"TRIBÙ – A TOTEM OF THE MODERN WAY OF LIVE
The Scent – The first encounter with this perfume is an encounter with: mandarin from Sicily, black current from France, galbanum from Iran, violet leafs [sic]from the valley of the Nile. The perfume also contains: jasmine from Egypt, ylang-ylang from Comoro, geranium, in a pot-pourri of flowers and leafs [sic]. The scent is completed by vetyver from Haiti, oakmoss from the Balkans and a few drops Thai benzoin, Indian sandalwood and a handful of Brazilian tonka beans."
Benetton boasted that they created this all natural fragrance without the use of synthetic essences, pollutants or animal-by-products. As with all Benetton products, no animal testing was conducted in the creation of this fragrance.
Bottle:
From Benetton:
"TRIBÙ – AN ECOLOGICAL MANIFEST
The Packaging – The mysterious bottle was designed by Tamotsu Yagi, the new artistic manager of Benetton Cosmetics. The design is inspired by the different cultures in the world, pyramids in Egypt, the Eiffel tower in France. The futuristic design was complimented by the equally avant-gardistic [sic], new synthetic material Surlyn, which not only plays beautifully with light, making the bottle even more mysterious, but which also is completely recyclable. Also the unprocessed box and the bottle were made from recycled cardboard and recycled glass, so all packaging materials are extremely environmental friendly."
The bottle itself, in natural tones of burgundy and yellow ochre, its frosted texture surface, is universal in shape, intended to appeal to a wide variety of people - from any age or heritage. The strikingly contemporary bottle and packaging were designed by Tamotsu Yago as a visual interpretation of how Benetton sees the world. The bottle's unique design was placed on permanent display in the San Francisco Museum of Modern Art.
Fate of the Fragrance:
Discontinued, date unknown.