Flair by Yardley: launched in 1952. First created by Yardley, then traded to Lentheric in 1964. Since 1999, it has been distributed by Mayfair Perfumes.
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Yardley's Flair was available in the following:
So what does it smell like? It is classified as a floral oriental fragrance for women with a chypre base.
The New Yorker, 1952:
The New Yorker, 1953:
Vogue, 1956:
Harper's Bazaar, 1961:
Yardley's Flair was available in the following:
- Perfume
- Flairessent (a toilet water)
- Lavanesque (a longlasting toilet essence that combines the richness of a perfume with the freshness of toilet water)
- Cologne
- Bath Oil
- Talcum Powder
- Dusting (Bath) Powder
- Solid Perfume
- Top notes: aldehydes, bergamot, lily, nutmeg
- Middle notes: Bulgarian rose, gardenia, jasmine, mimosa
- Base notes: oakmoss, patchouli, vanilla, sandalwood, musk and ambergris
The New Yorker, 1952:
"Yardley has thought up Flair, a cheerful, saucy perfume, and Flairessence, a toilet water, which is lighter, but still more pungent, than cologne. "
The New Yorker, 1953:
"YARDLEY a language of loveliness Express your loveliness with Flair, Yardley's radiant new perfume. Flair was created— and named— for women of flawless taste and memorable distinction."
Vogue, 1956:
"Add Flair to your life dresses and does things with . . . flair. It's a new, in many forms— the perfume, from $5 (plus tax) . slightly sophisticated, lightly heady and delight- Look for Flair at the finest perfume counters. Flair by Yardley Yardley."
Harper's Bazaar, 1961:
"FLAIR is a domed pin— flashily fake. FLAIR is lizard in unexpected places. FLAIR is a waterfall earring, plunging over the top FLAIR IS A STUNNING NEW FRAGRANCE BY YARDLEY. FLAIR was born for the new clothes. . .a fragrance with a ...