Asja by Fendi: launched in 1991, in association with Parma. It was created by Jean Guichard.
So what does it smell like? It is classified as a soft oriental floral fragrance for women.
- Top notes: apricot, verbena, raspberry, peach, lemon, bergamot, blackcurrant buds, Egyptian jasmine and ylang-ylang
- Middle notes: orchid, orris root, ylang-ylang, nutmeg, honey, carnation, lily of the valley, mimosa, Bulgarian rose and cinnamon
- Base notes: amber, cedar, styrax, musk, benzoin, sandalwood, tonka bean and vanilla
The initial idea for Asja was to create a soft oriental fragrance that women could feel comfortable wearing during anytime of the day, not just for evening. Doreen Bollhoffer, Elizabeth Arden's manager of fragrance development in 1995, explained Asja. "It differs from typical Oriental fragrances through it's 'fresher top note and lighter wood notes - sandalwood as opposed to patchouli for example'. And vanilla. 'It recalls a certain comfort level'".
Bottles:
Presented in black and gold-banded bottle designed by Pierre Dinand.
Parfum:
Eau de Parfum:Parfum:
- 1 oz
- 1/2 oz
- 2.5 oz (75ml) Splash
- 2.5 oz (75ml) Spray
- 1.3 oz (40ml) Spray
- 1.3 oz (40ml) Splash
- 0.17 oz (5ml) Splash Miniature
Eau de Toilette:
- 2.5 oz (75ml) Spray
- 2.5 oz (75ml) Splash
- 1.3 oz (40ml) Spray
- 1.3 oz (40ml) Splash
- 0.66 oz (20ml) Spray
Bath & Body Products:
- 5.2 oz (150g) Body Powder
- 6.8 oz (200ml) Body Lotion
- 6.8 oz (200ml) Shower Gel
- 3.5 oz (100g) Soap
Fate of the Fragrance:
Discontinued before 2000, exact date unknown.