CIE by Jacqueline Cochran: launched in 1976. The Jacqueline Cochran company was acquired by Shulton, a division of American Cyanamid, soon after the fragrance was released and by 1977, CIE was the first new product out of Shulton's new Contemporary Fragrance Group.
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In 1977, Shulton hired actress/journalist Candice Bergen to appear in it's television commercials and print ads as a spokeswoman to promote the CIE perfume in much the same way as Faberge did with Margaux Hemingway. Candice Bergen's personality changes with the expressions on her face: “I can wear it when I'm Miss Bergen. . .I can wear it when I'm Candice...or when I'm just plain Candy. "CIE goes with all the things I love to do. CIE is soft. CIE is playful. CIE is unpredictable. CIE is me." The campaign lasted well into the 1980s.
Since 2007, a "version: of the Cie Shulton® fragrance is made by the new incarnation of Evyan Perfumes.
In 1977, Shulton hired actress/journalist Candice Bergen to appear in it's television commercials and print ads as a spokeswoman to promote the CIE perfume in much the same way as Faberge did with Margaux Hemingway. Candice Bergen's personality changes with the expressions on her face: “I can wear it when I'm Miss Bergen. . .I can wear it when I'm Candice...or when I'm just plain Candy. "CIE goes with all the things I love to do. CIE is soft. CIE is playful. CIE is unpredictable. CIE is me." The campaign lasted well into the 1980s.
It was available in the following products:
- Perfume
- Purse Perfume Atomizer
- Touch Tip Perfume
- Lavish Cologne
- Concentrated Cologne
- Solid Perfume Stick
- Perfumed Dusting Powder
- Perfumed Body Powder
- Perfumed Lotion
- Perfumed Bath Soap
So what does it smell like? It was classified as an aldehydic floral chypre fragrance for women.
- Top notes: aldehydes
- Middle notes: jasmine, Bulgarian rose, ylang ylang
- Base notes: oakmoss, sandalwood, vetiver, musk, vanilla, patchouli
Discontinued around 1985.
Since 2007, a "version: of the Cie Shulton® fragrance is made by the new incarnation of Evyan Perfumes.